Make your association’s career center the CHOICE for industry professionals. Your members are already your biggest fans, so give them what they are clamoring for – more member benefits via your site. Here are just a few ideas that can help increase your chances of receiving the career center MVP award.
- Entertain your fans (industry talent) when you host a webinar on the many features of your career center such as the new professional profile, advanced job search, and resume posting function.
- Boost your fan base (industry talent) and engage users to post to your social networking sites about their experience as an industry MVP.
- Size up your competition by checking out what the other career center’s in your industry are offering up to your talent pool.
- Listen to the chatter. What is going on in your social network sites? Do you have a presence there where you can monitor what they’re saying both about you and careers in your industry? Find out what they are saying about employment trends in your industry today.
Score game winning points with your members when you implement any of these strategies to drive career center traffic and non-dues revenue. Your members (fans) will thank you by rewarding you with their loyalty for life.
Questions on how you can become the career center MVP? Please contact your Client Marketing Manager today.
Posted in Job Boards, Uncategorized
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Tagged "boxwood", "career center", "Industry experts", "Industry Resources", "job board", "Job Boards", "Marketing Tips", "non-dues revenue", "Online Career Center", "professional development", "Promoting Your Job Board", "Promotional Ideas", "social media, "Social Media Marketing", Association, associations, career centers, job boards, networking, revenue, talent, Webinars
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Resources for your association’s career center are all around you. Finding content for your site doesn’t need to take a lot of effort.
Employers
- Employer/Recruiter articles written by Peter Weddle, the author of over two dozen employment-related books. Provided to you bi-weekly, in the Weddles section of our Boxwood Weekly newsletter.
- Articles on trending employment topics such as compensation, management and much more. This content is provided monthly in the Boxwood 321 Action! newsletter.
- Client Marketing Resources Library hosts a number of content, promotional ideas, etc.
Job Seekers
- Job Seeker articles written by Peter Weddle, the author of over two dozen employment-related books. Provided to you bi-weekly, in the Weddles section of the Boxwood Weekly newsletter.
- Job Seeker Podcasts on social networking tips, career self-management and much more. This content is provided monthly in the Bowood 321 Action! newsletter.
- Client Marketing Resources Library hosts a number of content, promotional ideas, etc.
In addition to the Boxwood resources that we provide to you, you can also tap into one of the following:
- Member champions either job seekers or employers that have used your career center and know the value that it brings. Peer to peer stories are very powerful and can have a positive impact on career center traffic.
- Web articles with resources like SmartBrief on Your Career or SmartBrief Workforce. There are many free options to take advantage of what’s out there.
- Customized enlist the help of a human resources professional in your industry to come up with relevant content for users.
Dress your career center up for success with any of these options today! Questions on this? Contact your Client Marketing Manager.
Posted in Job Boards, Peter Weddle, Uncategorized
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Tagged " "Job Board Marketing", "boxwood", "career center", "content", "employers", "Industry experts", "Industry Resources", "job board", "Job Boards", "job seekers", "Marketing Tips", "Online Career Center", "Peter Weddle", "Promoting Your Job Board", "Promotional Ideas", "recruiting", Association, associations, career centers, job boards
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Demonstrating the value that your talent pool brings is quick and easy. Make sure that you’re providing both prospect and current employers with numbers that make them dollars and sense. Use one or more of the following benchmarks when communicating with employers:
- Views per job. In your Client Management System this information can be found in the Employer ROI report. Remember that the report defaults to the 1st of the month and to get a more accurate pictures you will want to look at 30, 60 and 90 day benchmarks.
- Application button clicks. Focus on this number instead of “applications” in the Employer ROI report. Why? Many employers have their own applicant tracking system that they want to filter potential candidates through.
- Searchable resume stats. Showing the value of your talent pool is easy when you use a variety of reports to determine their demographics. First, determine the number of searchable resumes. This can be found under the Job Seeker heading and is titled Searchable Resumes. Next, look at the Resumes report section and determine the education level and/or category that your resume database holds.
Capturing employer’s postings by showing the value that your talent pool can provide within your industry is easy. Remember, that the most effective association career centers regularly monitor their site’s activities via their Client Management System. Your career center data helps uncover your site’s value. Help your employers see the value of your talent pool with one or more of the strategies above.
Questions on your Client Management System? Contact our Customer Service Department to find out how to locate this information quickly and easily.
Posted in Job Boards, Services, Uncategorized
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Tagged " "Job Board Marketing", "boxwood", "career center", "employers", "increasing job postings", "Industry Resources", "Internet Audience Measurement", "job board", "Job Boards", "job postings", "job seekers", "Online Career Center", "Promoting Your Job Board", Association, associations, career centers
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Have you resolved to generate more non-dues revenue for your online career center? Take any of the few simple steps to create a successful career center in 2012.
- Login to your Client Management System once a week/month to track your career center’s progress. To start, check the “Employer ROI” report which can assist you with determining what type of traffic your postings are capturing. Follow it up by checking out the “Executive Summary” report which provides you with a snapshot of the last twelve months trends in: job applications, new job postings, new employers and new job seekers.
- Post new content to your splash page. What is a splash page? It’s the last place that your users go prior to the Boxwood hosted portion of your online career center. For more information on splash page best practices, contact your Client Marketing Manager.
- Communicate regularly with your employers and job seekers. The new year creates a unique opportunity for both job seekers and employers to visit your site. Provide job seekers with the podcast series that is available via the 321Action! Engage a member employer to write an article on job seeker tips in your industry. The key is to be there for your members when they need you.
- Leverage social networking to promote your online career center. Don’t have a lot of time? Ask you Client Marketing Manager for a Social Network Guide to learn how you can setup tools and watch the traffic come to your career center.
Get a plan together to set your members up for their best year yet! Questions regarding any of these? Please contact your Client Marketing Manager.
Posted in Featured, Job Boards, Social Media, Uncategorized
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Tagged " "Job Board Marketing", "boxwood", "career center", "employers", "facebook", "increasing job postings", "Industry Resources", "Internet Audience Measurement", "job board", "Job Boards", "job postings", "job seekers", "linkedin", "Marketing Tips", "new year", "non-dues revenue", "Online Career Center", "Promoting Your Job Board", "Promotional Ideas", "social media, "Social Media Marketing", "social media", "splash page", "twitter", Association, associations, career centers, job boards, revenue
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Posted in Events and Webinars, Featured, Uncategorized
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Tagged "boxwood", "career center", "employers", "happy holidays", "job board", "Job Boards", "job postings", "job search", "job seekers", "Online Career Center", Association, associations, career centers, Events
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Posted in Featured, Uncategorized
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Tagged "boxwood technology", "boxwood", "career center", "celebrate", "christmas", "employer", "happy holidays", "holiday", "job board", "job seeker", "thank you", "winter", Association, associations
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Wishing you and your association colleagues a delightful season of celebrations! As you finalize your preparation for the upcoming season, keep your association’s career center at the top of your priority list.
As you may have seen in the Boxwood Weekly and our Product Alerts we have recently rolled out a new enhancement to job seekers – the enhanced professional profile. Use our job seeker message to encourage your site’s users to update, post or renew their professional profile with your association’s career center. By activating your industry talent, you provide employers with a higher quality candidate pool.
As you raise your glasses and toast the new year at midnight, don’t forget that many fiscal year budgets reset on January 1. Take advantage of the new year’s window of opportunity and demonstrate your career center’s value to employers with our HTML templates.
Resolve to keep your users engaged in 2012 with these HTML templates, fresh content, and additional products and services targeted towards both job seekers and employers.
Contact your Client Marketing Manager for more information.
Posted in Featured, Marketing, Uncategorized
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Tagged " "Job Board Marketing", "boxwood", "budget", "budgeting", "career center", "content", "email marketing", "employers", "fiscal", "happy holidays", "job board", "Job Boards", "job seekers", "Marketing Tips", "new year", "Online Career Center", Association, associations, career centers, job boards
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Prepare for your increase in career center traffic by implementing a few easy strategies for success in 2012 and beyond. Consider using one or more of the following suggestions to keep both job seekers and employers engaged a the start of the new year, and the months that follow.
- Post fresh content for either job seekers or employers on your Career Center Splash Page.
- Push jobs to social networks such as Twitter, Facebook, or LinkedIn.
- Send out the Promote New Profile to Members messages to job seekers to get your talent pool engaged.
- Provide a salary survey to your employers as a holiday gift.
- Use RSS feeds to push jobs to highly viewed pages on your association’s website or blog.
Where does your career center stack up? Check your Client Management System (CMS) for your individual career center trends. It hosts a wealth of data that can help you uncover trends from both your job seekers and employers.
Posted in Job Boards, Uncategorized
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Tagged " "Job Board Marketing", "boxwood", "career center", "email marketing", "employers", "facebook", "increasing job postings", "job board", "Job Boards", "job postings", "job seekers", "linkedin", "Marketing Tips", "Online Career Center", "Promoting Your Job Board", "Promotional Ideas", "social media, "Social Media Marketing", "splash page", "twitter", Association, associations, job boards
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Industry employers are searching for high value places to find candidates. Your association’s board is the first place that they should begin their search for top talent.
Implement one or more of the following strategies to boost non-dues revenue:
- Extend up to 25% off Single 30 Day Packages
- Provide a FREE Featured Job Upgrade
- Push jobs to social networking sites such as Facebook®, Twitter®, or LinkedIn®
- Showcase jobs in your next member newsletter
- Feed jobs to highly trafficked pages on your website
As the leading industry association in your space, employers look to you to find their top talent. If you provide your employers with some extra incentives you can capture additional non-dues revenue now.
Posted in Job Boards, Uncategorized
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Tagged " "Job Board Marketing", "boxwood", "career center", "employers", "facebook", "increasing job postings", "Industry experts", "job board", "Job Boards", "job postings", "linkedin", "loyalty", "Marketing Tips", "Online Career Center", "Promoting Your Job Board", "Promotional Ideas", "rewards", "social media, "Social Media Marketing", "twitter", Association, associations, career centers, job boards
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Chances are that it’s been a while since you reached out to members and prospects to post their resumes, update their profile or even visit your online career center. The window opportunity to reach this audience is opening as the new year approaches. Take advantage of this chance to reach job seekers with our campaign that includes multiple email messages and free professional development. Does this sound too good to be true? It’s not.
Starting next week with the launch of the new professional profile, you will have the opportunity to execute these messages and engage your job seekers. By providing them with the offers that we have outlined, you will deepen your relationship with members and prospects.
Increasing your engagement with job seekers is a win for both you and employers. It helps remind your members and prospects to look to your career center as the place to maintain their professional profile, update their resume, and seek career guidance. Additionally, employers continue to look to your association to find the top talent in the industry. Isn’t it time you provided them with some fresh talent?
Freshen up your talent pool when you opt-in to this campaign. Hurry — spots are limited. Check your inbox early next week to find out what the messages are and how your members can take advantage of these FREE professional development opportunities.
Questions regarding this? Please contact your Client Marketing Manager.
Posted in Marketing, Uncategorized
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Tagged " "Job Board Marketing", "boxwood", "career center", "content", "email marketing", "job board", "Job Boards", "job seekers", "Marketing Tips", "Online Career Center", "professional development", "Promoting Your Job Board", "Promotional Ideas", Association, associations, career centers, job boards, talent
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