Author Archives: Christine Smith

Velma Hart and President Obama: Leadership Through Civil Discourse

Two days ago, a highly respected member of the association community had the opportunity to ask a direct question of the President of the United States in front of a national audience. And in less than 24 hours, millions of Americans knew the name “Velma Hart.” Continue reading

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Competitive Positioning – is it worth getting in the mud?

As I’ve been thinking about how to respond to some recent competitive noise in the marketplace I’ve had some interesting internal discussions that I thought might be worth sharing. Continue reading

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Want to Boost Job Board Traffic Today?

At ASAE’s Annual Meeting, I’ll be moderating a panel discussion titled, “Make Social Media Work for Your Online Career Center.” As part of that session, the panelists will share the specific tactics they’ve employed to drive awareness of their job boards, along with the results. Continue reading

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Job Boards & Social Media Highlight Reel

Over 230 association professionals registered for last week’s webinar with ASAE, “Turn Your Job Board ON to Social Media.”  Thanks to our panelists and everyone who participated!  A few of the webinar highlights: When asked how they would describe their … Continue reading

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