The saying goes, “content is king” and that certainly applies to your career center splash page. We believe it is a “best practice” to keep your content current and up-to-date. This practice will improve your search engine rankings and will help to generate repeat traffic to your career center.
Our most successful clients use their splash page to appeal to industry job seekers and employers. This page provides your career center users with the ability to view your organization as an employment resource. Showcase the most up-to-date industry employment information by updating your splash page today.
Creating a user-friendly splash page provides the following benefits:
- Provides associations with greater flexibility and control over the primary entry point for your career center.
- Gives associations a place on their website to post other career-related resources.
- Allows associations to cross-sell other career-related products.
By incorporating Search Engine Optimization tactics on your splash page, your association can increase the visibility of your career center.
- Gives associations the ability to better track marketing campaigns.
- Provides specific links for jobs seeker and employer audiences so associations can target their marketing efforts.
Do you have questions about marketing your career center? We’ll gladly talk to you about the benefits for your members and your bottom line. Contact us today.
