Make your association’s career center the CHOICE for industry professionals. Your members are already your biggest fans, so give them what they are clamoring for – more member benefits via your site. Here are just a few ideas that can help increase your chances of receiving the career center MVP award.
- Entertain your fans (industry talent) when you host a webinar on the many features of your career center such as the new professional profile, advanced job search, and resume posting function.
- Boost your fan base (industry talent) and engage users to post to your social networking sites about their experience as an industry MVP.
- Size up your competition by checking out what the other career center’s in your industry are offering up to your talent pool.
- Listen to the chatter. What is going on in your social network sites? Do you have a presence there where you can monitor what they’re saying both about you and careers in your industry? Find out what they are saying about employment trends in your industry today.
Score game winning points with your members when you implement any of these strategies to drive career center traffic and non-dues revenue. Your members (fans) will thank you by rewarding you with their loyalty for life.
Questions on how you can become the career center MVP? Please contact your Client Marketing Manager today.
