Industry employers are searching for high value places to find candidates. Your association’s board is the first place that they should begin their search for top talent.
Implement one or more of the following strategies to boost non-dues revenue:
- Extend up to 25% off Single 30 Day Packages
- Provide a FREE Featured Job Upgrade
- Push jobs to social networking sites such as Facebook®, Twitter®, or LinkedIn®
- Showcase jobs in your next member newsletter
- Feed jobs to highly trafficked pages on your website
As the leading industry association in your space, employers look to you to find their top talent. If you provide your employers with some extra incentives you can capture additional non-dues revenue now.
Posted in Job Boards, Uncategorized
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Tagged " "Job Board Marketing", "boxwood", "career center", "employers", "facebook", "increasing job postings", "Industry experts", "job board", "Job Boards", "job postings", "linkedin", "loyalty", "Marketing Tips", "Online Career Center", "Promoting Your Job Board", "Promotional Ideas", "rewards", "social media, "Social Media Marketing", "twitter", Association, associations, career centers, job boards
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Chances are that it’s been a while since you reached out to members and prospects to post their resumes, update their profile or even visit your online career center. The window opportunity to reach this audience is opening as the new year approaches. Take advantage of this chance to reach job seekers with our campaign that includes multiple email messages and free professional development. Does this sound too good to be true? It’s not.
Starting next week with the launch of the new professional profile, you will have the opportunity to execute these messages and engage your job seekers. By providing them with the offers that we have outlined, you will deepen your relationship with members and prospects.
Increasing your engagement with job seekers is a win for both you and employers. It helps remind your members and prospects to look to your career center as the place to maintain their professional profile, update their resume, and seek career guidance. Additionally, employers continue to look to your association to find the top talent in the industry. Isn’t it time you provided them with some fresh talent?
Freshen up your talent pool when you opt-in to this campaign. Hurry — spots are limited. Check your inbox early next week to find out what the messages are and how your members can take advantage of these FREE professional development opportunities.
Questions regarding this? Please contact your Client Marketing Manager.
Posted in Marketing, Uncategorized
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Tagged " "Job Board Marketing", "boxwood", "career center", "content", "email marketing", "job board", "Job Boards", "job seekers", "Marketing Tips", "Online Career Center", "professional development", "Promoting Your Job Board", "Promotional Ideas", Association, associations, career centers, job boards, talent
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Engaging your job seekers doesn’t have to be a full time job. Our holiday gift to your association and it’s members is our end of the year campaign that will provide candidates with professional development at the click of a few buttons. Boxwood knows that you have competing professional priorities, so we want to make it easy for you.
The preview of this campaign is set to hit both your inbox and your mailbox soon. Stay tuned for more details, but if you’d like us to execute this campaign for you now, opt-in by emailing your Client Marketing Manager today.
Posted in Job Boards, Marketing, Uncategorized
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Tagged " "Job Board Marketing", "boxwood", "career center", "content", "employers", "increasing job postings", "Industry Resources", "job board", "Job Boards", "job postings", "job seekers", "Marketing Tips", "Online Career Center", "professional development", "Promoting Your Job Board", "Promotional Ideas", Association, associations, career centers, job boards
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Right now the Boxwood team is busy working at improving the job seeker interface to be more user friendly, interactive and graphically pleasing. Our campaign focuses on establishing your association as the resource for professional development within your industry. By engaging job seekers, you will attract new resumes, uncover future members and potentially discover additional non-dues revenue. While we work on creating this robust campaign for you, consider taking one item off your to-do list. Boxwood has a limited number of spots available to execute this campaign for you.
Our preview of the campaign is set to be available very soon. If you would like to be the first in line to receive our present, please email us at clientmarketing@boxwoodtech.com.
Posted in Job Boards, Marketing, Uncategorized
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Tagged " "Job Board Marketing", "boxwood", "campaign", "career center", "increasing job postings", "Industry Resources", "job board", "Job Boards", "job seekers", "Marketing Tips", "Online Career Center", "professional development", "Promoting Your Job Board", "Promotional Ideas", Association, associations, career centers
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Your members are considered the cream of the crop and the top tier of talent in your industry. Harvest their attention now by demonstrating the value of the career center. How do you go about doing this? Consider using one or more of the following strategies to catch them prior to sitting down to Thanksgiving Dinner.
- Employer ROI – When was the last time you looked at your Client Management System? View this report once or more a month to see how many views per job, applications, etc your jobs are getting. Providing employers with real time stats on their job posting performance and your overall metrics clearly demonstrates your career center value.
- Employer Newsletter – In the Other Boxwood Communications section you can locate employer related articles on hiring, compensation etc when you view the Boxwood 321Action! In addition, every other week we feature recruiter content in the Weddle’s section of the Boxwood Weekly. Take the content and email it to your employers along with a discount on posting.
- Hiring Trends/Salary Survey – Many associations have access to salary surveys that they provide as a gift to employers who have registered with the online career center. By giving them a gift of thanks, you will ensure that they keep your career center top of mind. In addition to that, there are a number of resources that you can tap into to get this information if your don’t have easy access to it.
- Additional Exposure – Employers are looking for additional exposure for their recruiting dollars. Provide them with an offer they can’t refuse such as pushing jobs to social network sites, including jobs in member communications, or providing free featured job upgrades during this month.
It’s not rocket science, but there is not much time left before the holiday season is upon us. Keeping your online career center at the top of employers minds ensures that when the have an available position, they will post it with you and you’ll reap the non-dues revenue award.
Questions? If you need additional assistance with a strategy for the end of the year, please contact your Client Marketing Manager.
Posted in Job Boards, Uncategorized
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Tagged " "Job Board Marketing", "boxwood", "career center", "content", "email marketing", "employers", "increasing job postings", "Internet Audience Measurement", "job board", "Job Boards", "job postings", "Marketing Tips", "Online Career Center", "Promoting Your Job Board", "Promotional Ideas", "recruiting", "social media, "Social Media Marketing", "social media", Association, associations, career centers, job boards, revenue, talent
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Woo your employers to post their postings with your association’s job board by approaching them as potential suitors. The first stage of winning them over is to let them know why your board is different and give a quick snapshot of your members. The second stage is determining the length of the relationship that they’ll have with you. And the final stage is solidifying that relationship. Cultivate their rendezvous with your association job board by implementing the following courtship strategies:
- It’s not you, it’s them. Your job seekers are in high demand in your industry with the access to your professional development and on-site events. Do your members hold a certification that is in high demand? Showcase your characteristics of your average job seeker profile.
- Casual dating or long-term commitment? Your online career center set up a number of packages when it first launched. The standard packages range from a single to ten posting package. Depending on the nature of their hiring needs will determine the length of relationship with your site.
- Solidifying the relationship. Run a quick report on your employers who have posted a single posting with you in the past by accessing your online Client Management System (CMS). Provide those employers with a loyalty discount ranging from 10-25% off their next job posting package. Provide them with stats on the average number of views per job, the apply button clicks and the resume database stats for an instant snapshot on employer return on investment (ROI).
No matter what stage of courting your employers are in, they can find their perfect match with your online career center.
Posted in Job Boards, Uncategorized
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Tagged " "Job Board Marketing", "association members", "boxwood", "career center", "email marketing", "employers", "increasing job postings", "Industry Resources", "Internet Audience Measurement", "job board", "Job Boards", "job postings", "job seekers", "loyalty discount", "Marketing Tips", "Online Career Center", "Promoting Your Job Board", "Promotional Ideas", "relationship", Association, associations, career centers, job boards
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Sinking your teeth into creating a job seeker career center marketing strategy doesn’t have to be a major movie production. Spend five minutes using one or more of the suggested techniques to attract job seekers to your career center.
- Social Media – Boxwood has applications for Facebook and Twitter. By setting these things up, you can link your career center to your social networking communities and attract additional job seekers and future members.
- E-Newsletters – Most likely you’re already communicating with your members via email about one or more of your programs, products, and services. Integrate your career center into one of these communications to entice your members to post their resumes and further their careers. Consider including a link to the most recently posted positions or an RSS Feed.
- Direct Mail – Depending upon your renewal cycle, it may be time to start invoicing members for their 2012 dues. Remind your members that your online career center is a benefit that was created by and for them by inserting a promotional piece such as a flyer, business card, or buck slip.
- Contests – To get a quick jump on your resume database, provide your members with an incentive for making their resume searchable. Other clients have entered their members into a drawing to win an iPod, iPad, or Kindle.
Vamping up your career center by increasing your resume database size will help increase your job postings. Ultimately, it will lead to additional non-dues revenue, and who doesn’t like that?
Posted in Featured, Job Boards, Uncategorized
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Tagged " "Job Board Marketing", "boxwood", "career center", "contest", "direct mail", "email marketing", "facebook", "increasing job postings", "job board", "Job Boards", "job postings", "job seekers", "Marketing Tips", "newsletter", "Online Career Center", "Promoting Your Job Board", "Promotional Ideas", "rss feed", "social media, "Social Media Marketing", "social media", "twitter", Association, associations, career centers, job boards
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Your online career center is the designated place to go when your members need to know about careers in your industry. Jump out in front of them as the employment industry resource for finding and posting positions during the upcoming holiday season. The holiday season can bring on some distractions from both the personal and professional front. Catch their attention during this hustle and bustle and build career center user loyalty.
Employers:
- Loyalty discounts – employers are more likely to post their open positions if you’re providing them with a reward for earning their business. Create a discount that includes any of the following components: free featured job upgrades, featured employer profiles, discounts on bulk packages, and any other incentives to bundle for your employers. Provide a greater incentive for your members to demonstrate the clear value that your association has to offer.
- Social media exposure – your online career center has the ability to “tweet” jobs to a twitter handle such as @Acronym_Jobs (SAMPLE HANDLE), you can turn this feature on for the holiday season as a test, or continue it indefinitely. In addition, Boxwood has a Facebook® Application that is available to add to your page at no additional cost. LinkedIn® is a great place to “feed” your jobs to drive additional traffic to your online career center.
- Association premiums – Insert or feed jobs to your regular member communications such as e-newsletters, professional development promotions, highly trafficked web pages or blogs, or other places that your employer members find value.
Job Seekers:
- Mid-year graduates – the traditional graduation season occurs during the spring months, but there is also an audience who will be entering the workforce during the November – December time frame. Work with nearby colleges and university’s onsite career resources center to capture these future members resumes and start building their trust.
- Incentives to make resume searchable – go to your Client Management System (CMS) and download the list of non-searchable resumes. Offer these job seekers a chance to win a premium such as an iPad, Kindle, iPod, membership dues, professional development registration, conference registration, and much more.
Regardless of your strategy to promote your online career center and build loyalty, it’s important to be there whenever your members need you. If you have questions regarding pulling lists from CMS, creating discount codes, or promoting your online career center, please contact your Client Marketing Manager.
Posted in Job Boards, Marketing, Uncategorized
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Tagged " "Job Board Marketing", "career center", "discount", "employers", "facebook", "holiday promotion", "increasing job postings", "Internet Audience Measurement", "job board", "Job Boards", "job postings", "job seekers", "linkedin", "Marketing Tips", "Online Career Center", "professional development", "Promoting Your Job Board", "Promotional Ideas", "social media, "Social Media Marketing", "twitter", Association, associations, career centers
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A few weeks ago we held our third installment of the 2011 Client Idea Exchange sessions. Thank you again to our panelists and attendees who participated in stimulating conversation for creating a robust career center. Topics discussed included:
- Career Coaching
- Social Media
- Career Center Content-Resources for Job Seekers & Employers
- Professional Development Programs
- Web 2.0 Programs such as Podcasts, etc
- Engaging Younger Generation / Future Members
- Market Analysis
- Virtual/In-Person Career Fair/Events
- Leveraging association professional development opportunities to feed the career center traffic.
Full notes will be posted in an upcoming blog post. Once again we thank everyone who participated and hope you’ll join us for the next event in early 2012.
Posted in Events and Webinars, Job Boards, Uncategorized
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Tagged " "Job Board Marketing", "career center", "Client Idea Exchange", "content", "employers", "increasing job postings", "Industry experts", "Industry Resources", "job board", "Job Boards", "job seekers", "Marketing Tips", "Online Career Center", "Promoting Your Job Board", "Promotional Ideas", "social media, "Social Media Marketing", Association, Events, job boards, networking
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Your active employers and job seekers can help you evaluate what types of information or programs they are looking for from your career center. Uncover your online career center’s latent needs when you survey your users.
Best Practices for Electronic Surveys
- Establish a clear goal of the survey. Understand what you’re trying to figure out about your career center.
- Keep it short. Try not to ask for more than 5 minutes of your users time. This shows that you care about and respect their time, and will deliver a higher response rate.
- Design for easy and measurable results. Creating close-ended questions that provide a drop down or multiple choice will provide the best results.
- Keep it simple. Do not try to tackle more than one area in one question. Stay focused on the questions at hand.
- Create a logical flow. Test the survey with your fellow association professionals. This provides you the ability to refine any questions, question order, etc.
Determining what resources to add to your online career center keeps members coming back for their hiring and career management needs. With the new year approaching, you may have additional budget dollars to build content, add enhancements, provide resources such as salary surveys, and much more.
If you have questions or would like sample surveys that you can easily download and customize, contact your Client Marketing Manager.
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