Tag Archives: “social media”
Kick off the New Year with a Bang!
Have you resolved to generate more non-dues revenue for your online career center? Take any of the few simple steps to create a successful career center in 2012. Login to your Client Management System once a week/month to track your … Continue reading
Pass me the talent: Hold the stuffing!
Your members are considered the cream of the crop and the top tier of talent in your industry. Harvest their attention now by demonstrating the value of the career center. How do you go about doing this? Consider using one … Continue reading
Vamp Up Your Career Center
Sinking your teeth into creating a job seeker career center marketing strategy doesn’t have to be a major movie production. Spend five minutes using one or more of the suggested techniques to attract job seekers to your career center. Social … Continue reading
Expand Your Online Presence Through Social Networking
On May 11, 2011 Boxwood hosted “Social Media & Your Career Center” as part of our Client Idea Exchange 2011 Series. Continue reading
The Social Media Evolution
Establish a Social Media Presence – Setting up a separate social media “handle” or “account” for your career center provides another path to the jobs posted on your site. Using social media to network and job hunt is second nature … Continue reading
Velma Hart and President Obama: Leadership Through Civil Discourse
Two days ago, a highly respected member of the association community had the opportunity to ask a direct question of the President of the United States in front of a national audience. And in less than 24 hours, millions of Americans knew the name “Velma Hart.” Continue reading
Are You Letting LinkedIn Steal Your Job Board Business?
If your association has a LinkedIn Group, your group members are likely to get a daily email digest of the day’s discussions. Not a bad thing… but what if every one of those emails was promoting a competitor to your online career center? Continue reading
Help Recruiters Leverage Your Social Media Investment
Like everyone else, recruiters are trying to understand how social media impacts the way they have traditionally conducted business. As they get started they’re trying a number of approaches when they find niche social media communities for specialized professionals. Continue reading
Competitive Positioning – is it worth getting in the mud?
As I’ve been thinking about how to respond to some recent competitive noise in the marketplace I’ve had some interesting internal discussions that I thought might be worth sharing. Continue reading
Want to Boost Job Board Traffic Today?
At ASAE’s Annual Meeting, I’ll be moderating a panel discussion titled, “Make Social Media Work for Your Online Career Center.” As part of that session, the panelists will share the specific tactics they’ve employed to drive awareness of their job boards, along with the results. Continue reading